1. The “Home Screen” Monopoly

On most devices, you have to click an app (like Netflix) to see content. On Samsung TVs, Samsung TV Plus is the default.

• The Advantage: When a user turns on their TV, your channel can be the very first thing they see.

• The Result: This “auto-play” environment drives massive discovery. In early 2026, Samsung reported over 100 million monthly active users, a 25% jump from last year, largely because they’ve removed the “friction” of having to find an app.

2. Higher CPMs: The “Living Room” Premium

If you’re coming from YouTube, you’re used to fluctuating ad rates. Samsung TV Plus operates on a Linear Ad Model, which advertisers treat more like traditional television.

• Premium Context: Ads on a 75-inch Samsung QLED in a living room command much higher prices (CPMs) than ads on a mobile phone.

• Global Ad Sales: Samsung Ads has a dedicated global sales force. They sell your “inventory” to Fortune 500 brands, meaning you aren’t just relying on a generic algorithm to fill your ad breaks.

3. The “Samsung Television Network” (STN)

Samsung has launched a specific hub called the Samsung Television Network. This is a curated section of the guide specifically for top-tier creators (like Mark Rober, MrBeast, and Smosh).

• Legitimacy: Being placed alongside major networks like NBC or BBC gives digital creators instant “broadcast” legitimacy.

• Interactive Features: Samsung is leading the way in two-way TV. For example, their “FanVote” feature allows viewers to use their remote to vote on what plays next or interact with a live event, turning a “lean-back” experience into a “lean-forward” one.

4. Stability vs. The Algorithm

On social platforms, a single algorithm tweak can tank your views overnight.

• Linear Stability: On Samsung TV Plus, you own a 24/7 channel slot. As long as you program it well, you have a consistent presence.

• 92% Retention: Samsung’s 2026 data shows that once a viewer finds a channel they like on their service, 92% keep watching for at least three months. That is the kind of loyalty that social media algorithms rarely provide.

Samsung vs. The Others: At a Glance