If you’re moving your content to Samsung TV Plus, you aren’t just getting “views” you’re getting a seat at the table with the world’s largest advertisers. Samsung has surpassed 100 million monthly active users, and their monetization model is designed to keep creators profitable and “sticky.”

Show Me the Money: How Samsung TV Plus Monetization Works in 2026

Here are the four primary ways content owners are cashing in.

1. The Standard Revenue Share (The “Foundational” Income)

The most common way creators make money is through a Revenue Share agreement on ad inventory.

• How it works: Samsung Ads (their dedicated sales arm) sells commercials that run during your content.

• The Split: While specific deals vary, the industry standard is often a 60/40 split in favor of the content owner.

• The Value: You don’t have to hire a sales team. Samsung’s global force sells your “empty space” to Fortune 500 brands, filling your breaks with high-quality commercials instead of low-value “filler.”

2. Dynamic Ad Insertion (DAI) & Targeted CPMs

Unlike old-school cable where every viewer sees the same diaper commercial, Samsung uses Dynamic Ad Insertion.

• Precision Targeting: Because Samsung knows the viewer’s location and interests (via their Smart TV data), they can show a luxury car ad to one viewer and a local pizza ad to another—at the exact same time.

• Higher CPMs: Advertisers pay a premium for this targeting. In 2026, FAST channels on Samsung often see CPMs (cost per thousand views) that are 2x to 3x higher than standard social media video platforms.

3. Interactive Ad Units (The “FanVote” & “ShoppingBreaks” Bonus)

Samsung has pioneered Interactive TV in 2026, creating new revenue streams that didn’t exist two years ago.

• ShoppingBreaks: Viewers can now buy products directly from their TV using their remote during an ad. Content owners can sometimes negotiate a small “affiliate” or performance kicker for sales generated during their broadcast.

• GameBreaks: These are mini-games that play during ad breaks. They increase “brand recall” by 1.5x, making your channel more attractive to high-paying sponsors who want engaged audiences, not just “passive” ones.

4. The “Halo Effect” on Branded Content

For creators who already have their own sponsors (e.g., a “brought to you by” segment within the video), Samsung TV Plus acts as a massive reach multiplier.

• The Math: If you sell a brand integration to a sponsor based on your YouTube reach, being on Samsung TV Plus adds millions of “lean-back” living room impressions.

• The Premium: You can charge your sponsors a “Broadcast Premium” because your content is now being viewed on a 75-inch screen in a brand-safe, professional environment.

Why 2026 is Different: The Retention Factor

Samsung recently reported a 92% retention rate for viewers who stay with a channel for at least three months. For a content owner, this means predictable income. Instead of chasing a viral hit every week, your FAST channel builds a “base” of daily viewers who generate steady, recurring ad revenue.

ThinkFast Tip: To maximize your Samsung payout, focus on your SCTE-35 markers. These are the digital cues that tell Samsung’s servers exactly where an ad can go. Accurate markers mean a 100% “fill rate”—ensuring you never leave money on the table.