The FAST Launchpad: A 10-Point Checklist for Content Owners

So, you’ve decided to turn your library into a 24/7 revenue engine. Congratulations—you’re officially entering the most profitable era of digital broadcasting. But before you “go live,” you need to ensure your assets are move-in ready for the big platforms like Roku, Pluto, and Samsung TV Plus.

Use this checklist to audit your library and prepare for a successful launch.

Phase 1: The Content Audit

• [ ] Rights Clearance: Do you own the digital distribution and ad-supported rights for all territories you plan to target? Ensure music licenses and talent residuals are cleared for streaming.

• [ ] Volume Check: Do you have enough content? For a successful linear channel, the industry “sweet spot” is at least 100 to 150 hours of programming to avoid viewer fatigue from repetitive loops.

• [ ] Thematic Unity: Is your content focused enough to be a “channel”? (e.g., “The Classic Westerns Channel” performs better than “John’s Random Movie Channel”).

Phase 2: Technical Readiness

• [ ] Master File Quality: Are your files in high-quality formats? Most platforms require at least HD (1080p) with specific bitrates (usually 10Mbps or higher).

• [ ] Metadata Optimization: Do you have a spreadsheet with titles, descriptions, genres, and tags? Clear metadata is the only way platforms can “find” and recommend your show.

• [ ] Ad-Break Markers: Have you identified where the natural breaks in your content are? You’ll need to provide SCTE-35 markers (the digital “cues” that tell the server to insert a commercial).

Phase 3: Distribution & Monetization

• [ ] The Playout Partner: Have you selected a playout provider (like Amagi, Wurl, or others) to turn your files into a 24/7 linear stream?

• [ ] Ad Demand Strategy: Who is selling your ads? Decide if you will use the platform’s ad sales team (Rev-Share) or bring your own ad-tech (Header Bidding/SSAI).

• [ ] Graphics & Branding: Do you have a high-res channel logo, a “bug” (the translucent logo in the corner), and “Coming Up Next” bumpers?

Phase 4: The Launch & Beyond

• [ ] The Marketing Plan: How will people find your channel among thousands? Plan your social media “tune-in” campaigns and cross-promotions.

Don’t Check These Boxes Alone

Moving from a hard drive to a global TV audience involves a lot of moving parts. At ThinkFast.TV, we specialize in the “Fast” part of FAST. We help you navigate the technical hurdles so you can focus on what you do best: creating and owning great content.

Pro Tip: Don’t wait for your library to be “perfect” to start. In the FAST world, speed to market often beats a perfect polish.